Subtropic is a new media studio.
We make experiences that aren't just meant to be seen, but lived, shared, and remembered.

Uber puts riders in the game before it begins

Explore Project

More projects

  • Reddit CES

    Bringing to life a Future Teller’s lounge hosted by Reddit at CES 2023

  • April

    Branding for fintech platform, April – an AI-driven software that personalizes the tax filing experience.

  • Wondery Site

    Site development and toolkit for Wondery for Advertisers site refresh

  • US Women's National Team

    First of its kind AR experience for the Women’s World Cup.

  • Doritos x Swae Lee

    Video ads for Doritos x Swae Lee collaboration taken to Another Level

  • MLB ALL STAR GAME

    Augmented Reality experience bringing fans closer to their favorite baseball stars.

  • REDDIT CANNES LIONS

    Reddit Explorers Club introduced at Cannes 2022

  • Govball NYC

    Live Nation x Snap delivers AR experiences for their festival goers

Award Winning Campaigns

  • Record-breaking AR activation ignites the launch of Takis’ new hot flavors

    Takis, a brand known for intensity and passion, brought its bold flavors to life with an innovative augmented reality (AR) lens activation on Snapchat, transforming snacking into an immersive, fiery challenge.

  • Heinz’s AR Tomato Dash game pays homage to the iconic tomato to Ketchup lovers on Snapchat

    Heinz, Snap and Subtropic developed an AR game that celebrates Heinz’s legacy passion and obsession towards crafting just the perfect tomato.  Reminding all ketchup lovers that it's all about the tomato!

  • Uber puts riders in the game before it begins

    Uber and Netflix partnered with Subtropic to launch the platform’s first AR game inspired by the season 2 of Squid Game.

PARTNERS

Amazon logo with black text and curved arrow underneath
The word 'hope' spelled out in black dots on a white background.
Black text spelling 'build' on a white background.
Southwest Airlines logo
Hollywood Records logo in black and white
Major League Baseball logo with a silhouette of a baseball player batting.
Text that says 'WONDARY'
P&G logo in black and white
Clinique logo in black and white
Meta logo with infinity symbol and company name
Close-up of a logo with the text 'Snap Inc.'
Reddit logo with black smiling alien mascot and the word 'reddit' in lowercase
A black video game controller with white buttons and a directional pad, resting on a black surface.
Microsoft logo with black text and gray blocks.
Disney logo in black script on white background