USWNT

A first-of-its-kind AR experience with the U.S. Women’s National Team (USWNT)

⛓ Press links: Snap Newsroom , AdWeek

Animated characters celebrating on a soccer field after scoring a goal in a match between USA and France, with score 1-0 in the background.

Augmented Reality brings fans closer to the team

Year

2023

USWNT x Snapchat

Client

Art direction, 3D modeling, UI/UX, Character Design, Animation

role

This year, Snapchat Debuts an innovative AR experience built in collaboration with U.S. Soccer and the USWNT. The USWNT ‘Team Tracker’ experience uses advanced AR technology to bring fans closer to the team, with 3D Bitmoji avatars of the USWNT roster, stats, news, fun facts, and highlights that update in real time.

Campaign

Fans can view stats, news, facts and more related to the U.S. women’s team.

Fans have the ability to toggle between game modes for always on, on-demand access to game stats

Digital graphic showing a soccer match between the USA and Panama, with USA leading 1-0. Features include team stats, player info, a scoreboard, a mini field with animated player avatars, and various informational panels with facts and schedules.
A digital graphic displays a soccer match between the USA and Panama with a scoreboard showing 1-0 in favor of the USA. The scene includes animated characters representing players Lindsey Horan, Crystal Dunn, Sophia Smith, and Alex Morgan on a soccer field, with various informational overlays including 2023 World Cup standings, a player fact about Alex Morgan, weather in Auckland, and options for home, live, or post-match views.
Animated display of soccer match statistics and team players celebrating, with the scoreboard showing USA leading 1-0 against Panama, match details, weather, and standings.

Over 26+ Bimoji avatars designed to resemble the team roster

An animated character with blonde hair in a ponytail, wearing a white soccer jersey with blue splatters, blue shorts, white knee-high socks, and white sneakers, standing in three different poses against a colorful background. There is a passport-sized photo of a woman with blonde hair smiling, in the bottom left corner.
Digital illustration of a female athlete in different poses, wearing a USSF soccer uniform with a splattered paint design, blue shorts, and white shoes, with a photograph of her smiling face on the left side.
Digital illustration of a female athlete in a white and blue sports uniform, shown in multiple poses, alongside a photograph of her smiling.
Digital illustration of a female soccer player in uniform, shown in four different poses, with a real photo of the same woman in the bottom left corner.

Robust features with intuitive UX & UI design

Digital sports team tracker interface with logos, badges, UI elements, color palette, Bitmoji characters, game schedule, weather, live score, and statistics for USA and Panama soccer matches.

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