Govball NYC

Multiple AR Activations to enhance festival goers experience.

⛓ PRESS LINKS: ADWEEK

A large LEGO brick with a sign that reads "The Governors Ball EST 2011" appears to be floating above the iconic globe sculpture at the Rock and Roll Hall of Fame, with sunlight, trees, and flowing water on a clear day.

Live Nation cranks up the volume at Govball NYC 2023

Year

2023

Live Nation x Snap

Client

UI / UX, Art Direction, Visual Design, Motion Graphics

role

Subtropic partnered with Snap’s AR Team, ARCADIA to deliver multiple AR experiences to festival goers. User could access navigation tools, planners and show off their festival makeup and flare all through AR.

Campaign

…and then theres the grooving Lady Liberty

Colorful festival sign with a QR code for Snapchat exploration, sponsored by GOWBALL, encouraging visitors to find information about the Governor's Ball.
Person with colorful makeup and unicorn horn headband, celebrating with sparkly decorations in a room.

Points exactly to where you want to go and when

UI Toolkit for Festival Planners

MORE MIGHTY IDEAS

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MORE MIGHTY IDEAS

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MORE MIGHTY IDEAS

MORE MIGHTY IDEAS ☟ MORE MIGHTY IDEAS ☟ MORE MIGHTY IDEAS

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