April

AI-driven, embedded tax software for the people

⛓ Get April

A series of promotional posters for April, an online platform, with slogans encouraging people to take April on the go during the season.

Disrupting archaic tax systems to create a consumer-friendly future

Year

2022

April Taxes

Client

Brand development, Brand Strategy, Art Direction, Animation, UI/UX

role

April provides access to intelligent embedded tax experiences that can help close the financial equity gap by unlocking the power of tax planning for the people. We partnered with April’s team to develop an extensive brand identity system that captured the inclusivity and accessibility of the brand.

Campaign

Money talk is now easy

Accessibility and relatable end to end. A visual language developed to communicate to the everyday user.

Collection of presentation slides with various graphics, text, and images, predominantly in bright colors, related to April and dividing tips.
A large billboard with a purple background displaying the message "Make taxes, less taxing" in white text; on the right side, a smiling woman with glasses and dark hair, wearing a pink jacket, is pictured
A woman with dark hair sitting on a beige couch, smiling and looking to her right, wearing a black top and light-colored pants.
A large lowercase letter 'a' centered on a white background.
Young man in dark clothing and cap looking at his phone outdoors in an urban setting at dusk.