All Star Weekend

Celebrating Major League Baseball’s All Star Weekend through an Augmented Reality experience across Los Angeles Stadiums

Promotional graphic for MLB All-Star Game 2022 featuring a smartphone displaying a person standing on decorated sidewalk tiles, with the All-Star Game logo and MLB logo on a blue background.

Up-close and personal with your favorite players through AR

Client

MLB

Year

2022

Creative Strategy, Art Direction, 3D Modeling, AR Development

role

MLB leveraged the power of AR to give fans a multi-layered experience. Printed stars were placed around the stadium and scattered through other locations around LA. 

Campaign

Scan the Stars

Upon scanning the decals on the floor, fans were surprised with a 3D model of the All Star Players that they could pose with and share with their friends

Person in baseball uniform holding a sign for the 2022 All-Star Game, walking on tiles with names of MLB players.
A person in a baseball uniform standing on a sidewalk with blue star tiles honoring baseball players, with the All-Star Game 2022 sign overhead in a city setting.
Outdoor plaza with blue tiles featuring the LA Dodgers logo and player names, leading to an All-Star Game 2022 sign in a city area with tall buildings and palm trees.

Bringing players to life

In-game 3D models of players were optimized for performance in augmented reality experience

Digital model of a baseball player in batting stance with a bat, standing on a grid with 3D axes, indicating a computer animation or motion capture analysis.
A baseball player in a batting stance holding a bat, wearing a black helmet with the New York Yankees logo, and a blue jersey. Overlaid with a digital skeletal model of the player's arms and upper body.
Digital rendering of a baseball player in LA Dodgers uniform, with overlaid skeletal animation points, inside a grid and virtual backdrop.
A computer-generated image of a baseball player in a white uniform with red accents, holding a baseball glove and a baseball, standing in a digital physics simulation environment.