Samsung Switchers Anonymous

• Client

  • Samsung

  • Reddit

• Design & Creative

  • Journey Whitaker

  • Stephanie Neri

  • Ben Kim

  • Peera Thongsilp
    

• Production

  • Reuel Mateo

  • Daniel Hubbert

Reddit, the front page of the internet, is built on communities united by a relentless curiosity. Every user contributes to countless discoveries with their own knowledge acquired in the search for everything. Many obtain knowledge through experience; a growing number finds it with the stroke of a circle. In an effort to further empower Redditors to turn wonder into wisdom, Samsung, Reddit, and Subtropic partnered to showcase Google’s Circle to Search feature on Samsung Galaxy devices as a tool built for “eureka!” moments with a series of subreddit-specific vignettes.

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