Future Tellers: Reddit @ CES

• Client

  • Reddit

• Design & Creative

  • Journey Whitaker

  • Stephanie Neri

  • Ben Kim

  • Peera Thongsilp
    

• Production

  • Reuel Mateo

  • Daniel Hubbert

Reddit communities don't just follow trends, they start them.

For Reddit’s very first brand activation at CES, we anchored the activation around a core insight: Reddit's passionate communities are the modern-day tastemakers. Redditors, just like future tellers have the ability to call out what's next even before it hits mainstream.A modular visual language that brought the Future Tellers vision to life across touchpoints. From social assets and landing page experiences to brand toolkit that drove pre-event buzz, our art direction also translated into environmental design. Fabrication partners brought the digital vision into three dimensions for the physical space.

Presentation Toolkit

Future Tellers positioned Reddit to be the platform where early conversations become true cultural movements. These aren't passive audiences scrolling feeds. They're active predictors shaping the conversation from niche obsession to mainstream breakthrough.