Reddit at Cannes
-
Reddit
-
Bex Bartels
Stephanie Neri
Peera Thongsilp
-
Stephanie Neri
For Reddit’s first on-site activation at Cannes, we developed event branding and collateral that turned the platform's discovery experience into a real world surreal adventure clubhouse.
Hero Key Visual
We built a character-driven identity that reflects Arvy's personality. Friendly, inclusive, a little playful. His love of plants became a natural visual thread, grounding the system in something authentic to him rather than generic music industry aesthetics.
Logo, character design, and a flexible brand toolkit that works across platforms. From album artwork to social content, the system gives Arvy a recognizable visual presence without locking him into one style or sound.