Disney Villians x Bath and Body Works
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Disney x Bath and Body Works
Snapchat
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Victor Kowalski
Bex Bartels
Gamze Inanc
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Tod Srisengfa
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It’s not every day your country’s naval branch calls on you to perform your civic duty, but when it does—you might just end up piecing together the scavenger hunt of all time as an interactive recruiting experience.
This summer, Subtropic teamed with Reddit and America’s Navy to curate the most involved internet scavenger hunt since Cicada 3301. Through leagues of historical & technical research, interaction engineering, and collaboration, Subtropic hit its mark.
COMMAND DIRECTIVE > Develop and deploy the ultimate submarine challenge: a high-stakes testing program with no room for error to recruit the next generation of Navy command.
Redditors from r/Navy to r/puppysmiles engaged in the Hunt – determined to sink or swim as they navigate ambiguity and demonstrate problem-solving aptitude.
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