Spotify Summer Campaign
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Spotify x Smartly
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Bex Bartels
Darren Duterte
Ben Kim
Julie Moon
Peera Thongsilp
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Tod Srisengfa
Isabella Cardenas
Spotify partners with Smartly to optimize their creative summer campaign.
Our team developed a creative system for Spotify to put Smartly’s ad performance tech to the test. Creative was engineered to run through Smartly's ad tech to reveal what actually moves Spotify listeners.
Three distinct formats for one video campaign: Custom illustrated character animations of Spotify listener personas, a custom live-action video shoot, and a UGC-style format. Each were created to feel native to platform while sharing a unified campaign DNA. A/B tested at scale to surface which voice, vibe, and visual language resonates with Spotify’s present and future audiences.
