Disney x Bath and Body Works

From season collabs to major launches, Bath & Body Works turns to us to create its Snapchat Lenses. We helped them translate their Disney Villains campaign into a lens that would function in-store and on their public profile. BBW came to us with initial thought starters and leaned on us to provide creative direction. Our team translated the Disney IP and collaborated with Disney’s team to secure approvals on the looks. We then built custom 3D accessories: crowns, makeup, 3D hands, and rings to fully immerse Snapchatters as the Evil Queen and Maleficent.