Producer Arvy needed a look and feel that could grow with him. Something scalable, marketable, and distinctly his. The challenge was creating a visual world that is own-able while staying flexible for wherever his music takes him.
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Arvÿ Music
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Victor Kowalski
Darren Duterte
Bex Bartels
Jamie Song
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Tod Srisengfa
We built a persona-driven characters that reflects Arvy's personality. Friendly, inclusive, a little playful. His love of plants became a natural visual thread, grounding the system in something authentic to him rather than generic music industry aesthetics.
Character design, and a personified mark that works across platforms.
